Because of the fleeting nature of the television ad, and the distracting creative elements often ...

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Because of the fleeting nature of the television ad, and the distracting creative elements often ...

Because of the fleeting nature of the television ad, and the distracting creative elements often found in it, product-related messages and the brand itself can be overlooked.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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