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caillacakes caillacakes
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5 years ago
Your product competes in a mature market and your company is the market leader in the category. The advertising objective for your product should be ________.

• to stimulate and demonstrate the product's superiority

• to stimulate brand recognition

• to stimulate more usage

• to stimulate and persuade consumers to use your product

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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bli14bli14
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5 years ago
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caillacakes Author
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5 years ago
This site is awesome
dedricgard
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Yesterday
Thank you, thank you, thank you!
jbag1237
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2 hours ago
Good timing, thanks!
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