The new-product development process starts with the search for ideas. New-product ideas can come ...

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The new-product development process starts with the search for ideas. New-product ideas can come ...

The new-product development process starts with the search for ideas. New-product ideas can come from interacting with various groups and using creativity-generating techniques. Identify and define these techniques.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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sliceofoctopi

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zmudasam Author

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Exactly what I needed for my project, TYSM

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