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Yessi15 Yessi15
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5 years ago
Your firm has chosen a few representative cities, and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure. The company puts on a full advertising and promotion campaign. Total costs exceed $1 million dollars. Your firm has decided to conduct a ________.

• commercialization test

• simulated test market

• test market

• sales-wave research

• controlled test market
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Marketing Management

Marketing Management


Edition: 13th
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dnlee1dnlee1
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5 years ago
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Yessi15 Author
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#2
5 years ago
Good timing, thanks!
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