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nailat nailat
wrote...
Posts: 2268
7 years ago
Ron, a sales representative for a software firm, is giving a sales presentation to Mona, a buyer for a large manufacturing firm. Making a sale to Mona would double Ron's sales amount for the month and lead to a large commission. As they're engaging in small talk, Mona mentions to Ron that she's a huge fan of the local college football team. Ron's wife works at that college and can get season tickets for the games. What should Ron most likely do?
A) Ron should ask Mona more about her interest in the football team to discover if she would like tickets or if she already has her own.
B) Ron should ask his sales manager after the sales meeting if he should offer Mona tickets to the games.
C) Ron should assume that by mentioning the team, Mona is subtly letting him know what her preferences are so that he can give her a gift to win her business.
D) Ron should offer Mona season tickets to the games to influence her to buy the software product he is selling.
E) Ron should let the comment go and continue with the presentation to win Mona's business on the merits of the product and price.
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
Authors:
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NicroNicro
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7 years ago
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nailat Author
wrote...
7 years ago
Awesome! Thanks
wrote...
7 years ago
glad you liked it
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