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Your firm has chosen a few representative cities, and the sales force tries to sell the trade on ...

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Your firm has chosen a few representative cities, and the sales force tries to sell the trade on ...

Your firm has chosen a few representative cities, and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure. The company puts on a full advertising and promotion campaign. Total costs exceed $1 million dollars. Your firm has decided to conduct a ________.

• commercialization test

• simulated test market

• test market

• sales-wave research

• controlled test market

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 54 times

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dnlee1

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More solutions for this book are available here

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Yessi15 Author

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Good timing, thanks!

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