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lurielbank lurielbank
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5 years ago
When forces for global integration are high and forces for national responsiveness are weak, a strategy that ________ makes sense.

• treats the world as a single market

• customizes marketing messages to each region of the world

• treats the world as a heterogeneous market

• tailors the product on a city-by-city basis

• segments consumers on a regional basis
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Marketing Management

Marketing Management


Edition: 13th
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gumpfablegumpfable
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5 years ago
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lurielbank Author
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5 years ago
Thanks for your help!!
halyna
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Yesterday
Just got PERFECT on my quiz
Zacellison
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Helped a lot
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