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2 weeks ago
According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute.

▸ lexicographic

▸ noncompensatory

▸ elimination-by-aspects

▸ conjunctive
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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2 weeks ago
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noncompensatory
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