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lizsmith lizsmith
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5 years ago
John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.

▸ brand prominence

▸ conspicuous consumption

▸ homogamy

▸ brand positioning
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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sarahlouhiggsarahlouhigg
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5 years ago
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