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What is a chief characteristic of full-service supplier firms?

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2 years ago

What is a chief characteristic of full-service supplier firms?

What is a chief characteristic of full-service supplier firms?

▸ They focus primarily in quantitative research.

▸ They provide services at a reduced cost due to economies of scale.

▸ They have the ability to conduct the entire marketing research project.

▸ They provide qualitative services only.

Textbook

Marketing Research

Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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