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Maddieskye Maddieskye
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2 years ago
________ include race, religion, type of dwelling, gender, brand last purchased, and buyer/nonbuyer.

▸ Ordinal measures

▸ Demographic measures

▸ Nominal measures

▸ Scale measures
Textbook 
Marketing Research

Marketing Research


Edition: 9th
Authors:
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jblazahjblazah
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2 years ago
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This helped my grade so much Perfect
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