Pick a brand to explain how a consumer goes through the stages of the ACCA model.

ShadyAh

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6 years ago

Pick a brand to explain how a consumer goes through the stages of the ACCA model.

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Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

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Alex59

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6 years ago

First is the awareness stage, when the consumer learns about the brand for the first time. Second is the comprehension stage, where the consumer expresses interest. Third is the conviction stage, when the brand becomes a preferred brand. Fourth is the action stage, when the brand is purchased.
Examples will vary.

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AKOREDE A.

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2 years ago

Thanks for the effort

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