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Statingu Statingu
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8 years ago
Identify the situation where channel members have significant bargaining power over the marketing manager.
A) When the channel has high switching costs.
B) When the channel's sales volume is low relative to the product's total sales volume.
C) When the product is well differentiated from competitors.
D) When the channel poses a credible threat of backward integration.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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#1
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
8 years ago
That makes a lot sense now. Thanks again.
wrote...
#3
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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