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a8oobra a8oobra
wrote...
Posts: 3806
8 years ago
An exchange is the core concept of marketing, whereas a transaction is marketing's unit of measurement.
A) True
B) False
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 114 times
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Answer verified by a subject expert
magnasmagnas
wrote...
Top Poster
Posts: 3806
7 years ago
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More solutions for this book are available here
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a8oobra Author
wrote...
7 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
wrote...
7 years ago
PM me if you need more help
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