Top Posters
Since Sunday
s
3
v
3
p
3
m
2
s
2
d
2
N
2
d
2
e
2
s
2
s
2
e
2
Home Q & A Board Other Fields Homework Help Human Resources Public Relations
New Topic  
a8oobra a8oobra
wrote...
Go to Answer
Posts: 3806
Rep: 13 1
8 years ago
All of the following are accurate descriptions of media-related issues, except which one?
A) The harmony between the message and the media that delivers it is very close.
B) In the past there was a lot of friction between the creative types and the media planners.
C) Today, media fragmentation, soaring media costs, and more-focused target marketing strategies have promoted the importance of the media-planning function.
D) Today the media-planning function is secondary to the message-creation process.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 133 times
3 Replies
Replies
Answer verified by a subject expert
magnasmagnas
wrote...
#1
Top Poster
Posts: 3806
Rep: 33 0
8 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

a8oobra Author
wrote...
#2
8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
wrote...
#3
8 years ago
I'll be around for the next little bit if you need anything else
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  839 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 178
  
 123
  
 338
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 484
Previous poll results: Which country would you like to visit for its food?