Top Posters
Since Sunday
r
4
L
4
3
d
3
M
3
l
3
V
3
s
3
d
3
a
3
g
3
j
3
New Topic  
debbyFlynn debbyFlynn
wrote...
Posts: 928
Rep: 0 0
7 years ago
Peter purchased an inexpensive necklace from a department store to give to his sweetheart, Julie, on Valentine's Day. He didn't want her to know that he did not spend very much for the jewelry, so he put it in a box he had from an upscale jewelry store that sells only expensive items. When Julie unwrapped her gift, she was excited to see that it came from this store and absolutely loved the necklace Peter gave her. Which key concept of marketing does this illustrate?
A) distribution
B) pull strategy
C) push strategy
D) branding
E) integration
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 302 times
1 Reply
Replies
Answer verified by a subject expert
rebmetpesrebmetpes
wrote...
Top Poster
Posts: 644
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

debbyFlynn Author
wrote...

7 years ago
Smart ... Thanks!
wrote...

Yesterday
Thank you, thank you, thank you!
wrote...

2 hours ago
this is exactly what I needed
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  2032 People Browsing
Related Images
  
 400
  
 2957
  
 389
Your Opinion