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Why do some Internet surveys create results that may not reflect a specified population's behavior ...

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Why do some Internet surveys create results that may not reflect a specified population's behavior ...

Why do some Internet surveys create results that may not reflect a specified population's behavior and attitudes?
A) The practice of spamming has gained acceptance.
B) More people have Internet access than telephone access.
C) Internet surveys are effective for reaching a wide audience.
D) Internet surveys can present images, sounds, and videos.
E) Participants typically volunteer rather than being randomly selected

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 151 times

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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