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debbyFlynn debbyFlynn
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7 years ago
Tony developed the following objective for his advertising plan: "Increase market share in the consumer market from 10 percent to 15 percent in one year." What is wrong with this advertising plan objective?
A) The goal is not realistic.
B) It is an objective more appropriate for a marketing plan.
C) It does not provide a percentage change.
D) It does not have a specific effect that can be measured.
E) It does not include a time frame.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Just got PERFECT on my quiz
KaylenePig
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Yesterday
Helped a lot
patod1
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2 hours ago
Brilliant ツ
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