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normie normie
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7 years ago
If a message tries to convey abstract qualities, such as justice and quality, words tend to communicate these concepts more easily than pictures.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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