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Gwen was an English major in college and took a job at an advertising agency after she graduated. ...

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Gwen was an English major in college and took a job at an advertising agency after she graduated. ...

Gwen was an English major in college and took a job at an advertising agency after she graduated. She knows the meanings and derivations, as well as the moods and feelings, of words and the images and associations they create in a reader's mind. Her job is to select, shape and sculpt the words in an advertisement. Gwen works as a(n) ________.
A) creative director
B) art director
C) proofreader
D) wordsmith
E) copywriter

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

makes so much more sense now, thanks

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