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te3la te3la
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Sleepy's, the national mattress store that has branded itself as "the mattress professionals," runs several radio spots throughout the country on a variety of stations. All of the radio ads end with the slogan, "Trust Sleepy's for the rest of your life" sung to a simple tune. This slogan is an example of a(n) ________.
A) emotional pivot
B) key frame
C) key visual
D) jingle
E) sound effect
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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te3la Author
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7 years ago
Thank you, I'm pleased with your answer
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