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te3la te3la
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7 years ago
Based on the chapter's opening vignette, the success of Altoids breath mints is primarily a result of ________.
A) the consistent graphic presentation of Altoids in its marketing communication
B) the increased awareness of a new line of Altoids
C) a complete change in how Altoids was branded
D) the communication to consumers about the price/value relationship of Altoids
E) the increased awareness of Altoids among children younger than 12 years old
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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