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normie normie
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7 years ago
Which of the following relies on the power of personal communication in consumer decision making?
A) word-of-mouth
B) product placement
C) advertainment
D) search engine advertisement
E) guerilla marketing
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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