Top Posters
Since Sunday
6
o
5
5
b
4
s
3
j
3
b
3
m
3
K
3
g
3
L
3
w
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
te3la te3la
wrote...
Go to Answer
Posts: 1737
Rep: 3 0
7 years ago
Lisa works at a major advertising agency and is an expert in the television schedule for eight major markets in the United States. Her job entails identifying specific television shows that will deliver the desired audience for her agency's client, negotiating the costs to advertise in them, and handling the details of billing and payment. What is Lisa's job title?
A) account manager
B) creative director
C) media buyer
D) media planner
E) account planner
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 152 times
2 Replies
Replies
Answer verified by a subject expert
rebmetpesrebmetpes
wrote...
#1
Top Poster
Posts: 644
Rep: 17 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

te3la Author
wrote...
#2
7 years ago
Very grateful for this, thank you
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1061 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 225
  
 336
  
 293
Your Opinion
Previous poll results: Who will win the 2024 president election?