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te3la te3la
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7 years ago
Which of the following is characterized by alternating periods of intense advertising activity and periods of no advertising?
A) lead-in
B) flow scheduling
C) pulsing
D) continuous scheduling
E) flighting
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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