Material that is published to support a company's marketing public relations efforts is known as ...

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Material that is published to support a company's marketing public relations efforts is known as ...

Material that is published to support a company's marketing public relations efforts is known as ________.
A) supplemental material
B) a media kit
C) a feature story
D) an annual report
E) collateral material

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 135 times

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