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An annual audit or a campaign-specific audit can be used to ensure that a program is on track and ...

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An annual audit or a campaign-specific audit can be used to ensure that a program is on track and ...

An annual audit or a campaign-specific audit can be used to ensure that a program is on track and performing as intended.
A) True
B) False

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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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