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Melanie works in the public relations department at a major university. She is the editor of an ...

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Melanie works in the public relations department at a major university. She is the editor of an ...

Melanie works in the public relations department at a major university. She is the editor of an internal newspaper, called Update, that is distributed to all faculty and staff working at the university. The newspaper covers stories about what faculty are doing, grants and awards won by employees, and important information regarding human resource issues. What type of public relations program does this illustrate?
A) employee relations
B) corporate relations
C) internal relations
D) issue management
E) house communications

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 110 times

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te3la Author

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7 years ago

Very grateful for this, thank you

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