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te3la te3la
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7 years ago
Measuring and evaluating consumer behavior is part of the ________ step in the direct-marketing process.
A) objectives
B) relationship building
C) response
D) fulfillment
E) offer
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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