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debbyFlynn debbyFlynn
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7 years ago
Conviction and credibility are both surrogate measures for the key effect of ________.
A) perception
B) emotion
C) cognition
D) association
E) persuasion
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
Brilliant ツ
Jose^2
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Yesterday
Good timing, thanks!
Marcie D
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2 hours ago
You make an excellent tutor!
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