Conviction and credibility are both surrogate measures for the key effect of ________.

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Conviction and credibility are both surrogate measures for the key effect of ________.

Conviction and credibility are both surrogate measures for the key effect of ________.
A) perception
B) emotion
C) cognition
D) association
E) persuasion

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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