Top Posters
Since Sunday
s
3
v
3
p
3
m
2
s
2
d
2
N
2
d
2
e
2
s
2
s
2
e
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
normie normie
wrote...
Go to Answer
Posts: 1694
Rep: 2 0
7 years ago
ROI from a public relations campaign can be difficult to measure, so ________ is a surrogate measure that is often used instead.
A) trial
B) recall
C) repeat purchase
D) recognition
E) shareholder value
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 131 times
2 Replies
Replies
Answer verified by a subject expert
enujenuj
wrote...
#1
Top Poster
Posts: 657
Rep: 13 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

normie Author
wrote...
#2
7 years ago
This concept was killing me, makes a lot more sense
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1565 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 296
  
 343
  
 1013
Your Opinion
Do you believe in global warming?
Votes: 488
Previous poll results: Who will win the 2024 president election?