Products that create a ____ can create customer value by delivering emotional benefits. a.consumer ...

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Products that create a ____ can create customer value by delivering emotional benefits. a.consumer ...

Products that create a ____ can create customer value by delivering emotional benefits.
a.   consumer bond
b.   physical personality
c.   performance personality
d.   brand personality
e.   brand bond

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Market Based Management

Edition: 5^th

Author: Best

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