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Samita.Brown Samita.Brown
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7 years ago
Procter & Gamble has over 10 brands of laundry detergent, each with a unique focus and product-positioning strategy.  Buyers would not know that Procter & Gamble is the manufacturer of a specific brand unless they looked closely at the small print on the package.  This is an example of using a _____ branding strategy.
a.   company name only
b.   brand name only
c.   company and brand name
d.   brand and sub-brand name
e.   company, brand, and product name
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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7 years ago
Right!
Market-Based Management, 5th Edition (Best)
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