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matashola matashola
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7 years ago
Brand awareness, market leadership, reputation for quality, brand relevance and brand loyalty are considered to be _____.
a.   brand liabilities
b.   brand assets
c.   brand equity
d.   brand identity
e.   brand value
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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D-manD-man
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7 years ago
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matashola Author
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#2
7 years ago
Thanks for providing this
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