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Charles recently purchased a Dell computer. Included in his purchase were an inkjet printer, a ...

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Charles recently purchased a Dell computer. Included in his purchase were an inkjet printer, a ...

Charles recently purchased a Dell computer. Included in his purchase were an inkjet printer, a digital camera and an office software program that included a word processor, a spreadsheet, a database and an email program. The price he paid for the computer, software and accessories was lower than the total price that he would have paid if the products were purchased separately. This is an example of _____.
a.   product combining
b.   product unbundling
c.   ingredient branding
d.   product bundling
e.   product-line extensions

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Market Based Management

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Author: Best

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Market-Based Management, 5th Edition (Best)

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Market-Based Management, 5th Edition (Best)

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