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Samita.Brown Samita.Brown
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7 years ago
If there are 10 manufacturers and 200 retailers, and each manufacturer has 12 interactions per year with each retailer at a cost of $100 per transaction, the total transaction cost of doing business through this channel method is _____.
a.   $2,000
b.   $24,000
c.   $200,000
d.   $2,400,000
e.   There is not enough information to answer the question without speculation.
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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7 years ago
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Samita.Brown Author
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7 years ago
Thank you!
Market-Based Management, 5th Edition (Best)
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