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matashola matashola
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7 years ago
Which of the following is the best measure of how well the ad reached a target market and how often it was seen?
a.   cost per thousand
b.   reach
c.   frequency
d.   gross rating points
e.   average frequency
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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#2
7 years ago
Thanks for providing this
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