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matashola matashola
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7 years ago
A(n) _____ is a short-term marketing strategy with a 1-year time horizon.
a.   strategic market plan
b.   marketing mix strategy
c.   defensive strategy
d.   offensive strategy
e.   performance plan
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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D-manD-man
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7 years ago
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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