For a ____ marketing budget, the cost of customer acquisition and retention and the combination of ...

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For a ____ marketing budget, the cost of customer acquisition and retention and the combination of ...

For a ____ marketing budget, the cost of customer acquisition and retention and the combination of new ad retained customers are used to establish the budge.
a.   bottom-up
b.   customer-mix
c.   top-down
d.   customer-metric
e.   percent-of-sales

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Market Based Management

Edition: 5^th

Author: Best

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