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matashola matashola
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8 years ago
Customer volume is equal to _____.
a.   market share × price
b.   market demand (i.e., customers) × market share (i.e., percentage)
c.   (number of customers)/margin per customer
d.   market share × total contribution
e.   total contribution - net marketing contribution
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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8 years ago
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matashola Author
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#2
8 years ago
I'll take your word for it, thx
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