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Contesso Contesso
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7 years ago
Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health. Such positioning is very important from the business point of view. How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?
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Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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Contesso Author
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7 years ago
Thanks
tcat
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Yesterday
Thanks for your help!!
Mkersey12
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2 hours ago
This helped my grade so much Perfect
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