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Contesso Contesso
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Microsoft's Windows 7 operating system was launched in 2009 with the user-centric global advertising campaign keyed to the theme "I'm a PC, and Windows was my idea." This is an example of the dual-extension strategy.
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Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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Contesso Author
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7 years ago
Helped a lot
Shassta22
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
Transonic
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2 hours ago
Smart ... Thanks!
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