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elpkiosk elpkiosk
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6 years ago
The short-term orientation embraced by most business executives stems from ________.
A) short consumer memory of good corporate behavior
B) the fact that managerial performance is usually evaluated on the basis of short-term results
C) the fast-paced nature of media flows in today's hyper-stimulated environment
D) the short-term orientation of the consumers they target
E) the increasing importance of public relations as a vehicle for communicating with consumers
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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6 years ago
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elpkiosk Author
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#2
6 years ago
Such a reliable source, thank YOU
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