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darthmouse darthmouse
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7 years ago
Coffee Cups, a national coffee shop franchise, uses a plural form strategy. The franchisor wants to create functional rivalry between the two forms by monitoring company outlets closely. Which of the following would most likely enable Coffee Cups to achieve this goal?
A) general reports that cover most aspects of Coffee Cup outlet operations
B) annual, announced field audits of the top performing Coffee Cup outlets
C) team-building exercises to build trust between Coffee Cup managers
D) performance evaluations of Coffee Cup managers and employees
E) mystery shoppers who pose as customers in Coffee Cup outlets
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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!Hachi!!Hachi!
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7 years ago
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darthmouse Author
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This helped my grade so much Perfect
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Thank you, thank you, thank you!
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This calls for a celebration Person Raising Both Hands in Celebration
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