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What factors motivate firms to shift from selling products to selling services?

darthmouse

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What factors motivate firms to shift from selling products to selling services?

What factors motivate firms to shift from selling products to selling services?

Textbook

Marketing Channel Strategy

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

Read 85 times

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darthmouse Author

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