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noise noise
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6 years ago
MKS Manufacturing is having difficulties with one of its downstream intermediaries. In order to influence the intermediary to make changes, MKS managers remind the intermediary of the terms of the contract. Which influence strategy is most likely being used by MKS?
A) threat
B) request
C) legalistic
D) recommendation
E) information exchange
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Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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krelinkrelin
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6 years ago
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noise Author
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#2
6 years ago
Thank u!
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