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6 years ago
All of the following environments can support multiple channels without increasing conflict to ruinous levels EXCEPT________.
A) markets that are growing
B) markets not dominated by buying groups
C) markets in which customers perceive the product category as differentiated
D) markets that facilitate free riding among high-value business-to-business customers
E) markets in which buyers’ consistent purchasing styles involve one type of channel member
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Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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