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revmitchell revmitchell
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6 years ago
Brian is the marketing manager for a professional football team. He offered all season ticket holders the opportunity to meet the coaches and star players during a special autograph session two hours before the session went public. This is an example of applying segmentation to
A) ticket sales
B) experiential events
C) sponsorships
D) media content
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 136 times
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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6 years ago
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revmitchell Author
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#2
5 years ago
ok... i understand it much better now
Sports Marketing (Fetchko, Roy, Clow)
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