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revmitchell revmitchell
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6 years ago
Based on advertising she has seen, Stephanie has learned that hockey games have lots of action and could be fun to attend. To move her beyond knowledge, the team has invited her to a special event that allows her to meet some of the players and actually walk on the ice in the arena. This is an example of moving Stephanie from brand associations to the next stage, which is
A) associations
B) attitude
C) awareness
D) preference
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Sports Marketing

Sports Marketing


Edition: 1st
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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revmitchell Author
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6 years ago
this is exactly what I needed
sleinhi
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Yesterday
Thank you, thank you, thank you!
TheMoffattMan
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2 hours ago
Thanks for your help!!
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